Many local businesses offer goods and services to people in a certain geographical region in lieu of or in addition to a brick-and-mortar location. There’s also mobile (ex. food trucks) and home-based businesses out there that may need to specify which regions they service. So how do you do put your service area information on […]
Labeling your business’s operating hours in structured data (Schema.org code) can be a great addition to your website as search engines, such as Google and Bing, continue to utilize structured data more and more in their search results pages (SERPs). But what do you do for the holidays when your operating hours may be different? […]
As web development and search continues to expand and include more rich media, implementing Schema.org markup on your website is becoming more important everyday. Implementing Schema.org code allows search engines (Google, Bing, and Yahoo) the ability to identify and use the content on your website to expand your search results with rich snippets. One of […]
Google Analytics is a fantastic (and free) source of valuable information regarding your website’s traffic and users. It’s also very important to have if you’re running an SEO campaign and/or are looking to track your website’s performance in search engines. In the 3-step process that I’ve outlined below, you can view your website’s most popular […]
Your Google CID Number (Customer ID Number) is a very important number for business owners and webmasters to know. Your Google Customer Identification Number is the exact ID number Google uses to locate and associate with your company or brand with their online products. Google products that currently use a CID number are Google My […]
There are a lot of great SEO and web design add-ons out there, especially for Firefox. Over the years I’ve tried them all and I’ve narrowed it down to just a few. I use these three add-ons every day when doing site audits, link building prospecting, debugging, and general browsing.
Basic WordPress Permalinks I’ve seen many great blog posts about how to properly set up your WordPress blog for SEO. The problem is they are outdated and don’t tackle to full range of possibilities when it comes to optimizing for search engines. It’s widely accepted amongst search marketers that search engine rankings have a correlation […]