Labeling your business’s operating hours in structured data (Schema.org code) can be a great addition to your website as search engines, such as Google and Bing, continue to utilize structured data more and more in their search results pages (SERPs). But what do you do for the holidays when your operating hours may be different? […]
As web development and search continues to expand and include more rich media, implementing Schema.org markup on your website is becoming more important everyday. Implementing Schema.org code allows search engines (Google, Bing, and Yahoo) the ability to identify and use the content on your website to expand your search results with rich snippets. One of […]
Google Analytics is a fantastic (and free) source of valuable information regarding your website’s traffic and users. It’s also very important to have if you’re running an SEO campaign and/or are looking to track your website’s performance in search engines. In the 3-step process that I’ve outlined below, you can view your website’s most popular […]
Your Google CID Number (Customer ID Number) is a very important number for business owners and webmasters to know. Your Google Customer Identification Number is the exact ID number Google uses to locate and associate with your company or brand with their online products. Google products that currently use a CID number are Google My […]
Most website developers would agree that the best solution for customizing a WordPress theme is to create a custom child theme, on top of your main WordPress website template. A child theme allows you to add as many customizations as you want to your website without worrying about your data or code changes getting wiped-out […]
Around 75% of the adult population in the United States has a Facebook account, so installing Facebook Comments to your website can be a great way to increase the engagement and “shareability” of your blog posts. If you use WordPress as your website’s main content management system, it’s even easier to setup Facebook Comments onto […]
I recently come across a problem with a client’s website that wouldn’t zoom properly on their iPad. How do we fix that? Turns out, it’s very simple to fix. There is a single meta tag, the viewport tag, that controls not only the simple zoom function, but gives the website owner complete control of how […]
There are a lot of great SEO and web design add-ons out there, especially for Firefox. Over the years I’ve tried them all and I’ve narrowed it down to just a few. I use these three add-ons every day when doing site audits, link building prospecting, debugging, and general browsing.