Many local businesses offer goods and services to people in a certain geographical region in lieu of or in addition to a brick-and-mortar location. There’s also mobile (ex. food trucks) and home-based businesses out there that may need to specify which regions they service.<\/p>\n
So how do you do put your service area information on Google you ask?<\/p>\n
There’s currently two ways to tell search engines which regions you deliver goods and\/or services to<\/em>:<\/p>\n Login to Google My Business<\/a> and visit the Info > Address<\/em> section of your account.<\/p>\n Then select Yes<\/em> for “I deliver goods and services to my customers at their location”.<\/p>\n Here you can manually enter the region, city or zip codes that you would like to include or you can choose to have it based on a certain number of miles\/kilometers from your verified business address. (Source: Google My Business Help<\/a>)<\/li>\n Note:<\/strong> Google recognizes Schema.org markup for service areas but the only guaranteed way to have them listed in Google’s search results is by completing this task in Google My Business.<\/p>\n Bing and Yahoo! recognize Schema.org markup as well.<\/p>\n Schema.org defines the areaServed<\/a> property as:<\/p>\n “The geographic area where a service or offered item is provided. Supersedes serviceArea<\/em>.”<\/p><\/blockquote>\n This property can be used for the LocalBusiness<\/em>, Organization<\/em>, Service<\/em>, Offer<\/em>, ContactPoint<\/em>, DeliveryChargeSpecification<\/em>, and Demand<\/em> properties within Schema.<\/p>\n If you’re placing Schema.org markup on your site to list service areas for a local business, below are two (2) most popular ways to implement the areaServed<\/em> property within Schema.org:<\/p>\n In either instance, the code you would add to your Schema.org snippet would resemble the following:<\/p>\n (All examples below are in JSON-LD format)<\/p>\n Example for Service Areas by City:<\/strong> Note:<\/strong> When listing cities it’s recommended to add the sameAs<\/em> property in order for search engines to identify the proper city (ex: Miami, FL vs Miami, OH).<\/p>\n Example for Service Areas by State:<\/strong> Example for Service Areas by Country:<\/strong> Note:<\/strong> So far, you can list cities, states and\/or countries as the service area. See AdministrativeArea<\/a> for more details and updates.<\/p>\n When listing countries or states, make sure to use the ISO 3166-1<\/a> format.<\/p>\n\n
Structured Data (Schema) for Service Areas<\/h2>\n
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\nThis example states that the service areas for this business are two specific cities.<\/p>\n\"areaServed\": [{\n \"@type\": \"City\",\n \"name\": \"Boulder\",\n \"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Boulder,_Colorado\"\n },\n {\n \"@type\": \"City\",\n \"name\": \"Denver\",\n \"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/Denver\"\n }] \n}<\/code><\/pre>\n
\nThis example lists the service area as the State of California.<\/p>\n\"areaServed\": \"US-CA\" <\/code><\/pre>\n
\nThis example lists the service area as the entire country of Mexico.<\/p>\n\"areaServed\": \"MX\" <\/code><\/pre>\n